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Sweetlana Portnaya​

Content

Top10.com

Bookaway.com

Tel Aviv University International
  • Russian Invasion of Ukraine

    • At the start of the Russian invasion, I managed social media campaigns, ensuring clear, empathetic messaging both for displaced students and University stakeholders and leadership. I conducted video interviews, wrote articles, and created content for social media -- raising awareness and securing collective aid and emergency funds for impacted students. 

  • International Weeks

    • Generated content, managed project activities, developed unique features for the International School's site for International Week event campaigns, as well as collaborated with diverse stakeholders like embassies and external vendors. Campaigns included ​Brazil Week, India Week, Germany Week, and Mexico Week. 

 
BestMoney.com

Some More Projects

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Visuals and Promotional

What Is the Most Important Aspect of Background Checks? 

Would You Seek a Psychic to Communicate With a Loved One Who Has Passed Away? 

These are just two infographics that I created out of many, which were used inside of educational content, dramatically improving keyword rankings and results in SERP features 

TAU International, Germany: By the Numbers - Another infographic I created for social media 

Celebrating 145 Years of Petach Tikva - Writing & translating for the municipality's exploration booklet

Social Media Management

TAU International - Organic growth on social media channels like Instagram from ~500 followers to 5,000 in 6 months

Example posts on Instagram: Ushering in the new academic year, Celebrating India Week 

SM strategy for the Israeli Institute of Hebrew Literature social channels

Personal Writing

Currently writing my Master's thesis, The City of Odessa and the Dybbuk – Mapping Reciprocal, Mystical, and Embodied Interactions

Publication in Bezalel's Journal, Second Issue: 'Bedek Bayit' (In Hebrew, Home Inspection). I wrote two pieces, Too bad for me/for us, a reflection on experiencing personal grief within a traumatized society, as well as The way home could be endless, an analysis on home borders through the lens of a Bezalel photography student's final project and Wim Wender's film, Kings of the Road (1976)

Down the Drain with Archive Fever

Exhibition critique for Blow! at the Eretz Israel Museum

The Possession of Isaac Babel - Presented a unique presentation and research for the conference "The Dybbuk: Undisciplining the Archive": Supported by the European Research Council, Department of Theatre Studies at the Hebrew University of Jerusalem, the Theatre Department at the University of Haifa

Pandemics and Propaganda: Post-Soviet Memoryscapes - Article in Post Post Magazine

Contact Me

Tel: +972-545519604 / Email: sweetlanaportnaya@gmail.com

Thanks for inquiring!

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