Hi, I'm Sweetlana.

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I have over 5 years of turning content into measurable growth—editorial strategy, SEO, compliance frameworks, and everything from blog systems to promotional copy that converts.

 

My exceptional command of the English language, paired with a passion for research, enables me to connect meaningfully with users across diverse cultural contexts. I excel in managing complex content projects from strategy through execution, working closely with cross-functional teams—a process I find particularly rewarding.​

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​I’m also passionate about arts and culture, which I explore through both freelance projects and personal writing ventures.

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Currently, I work at Taboola as Publisher Content Review Lead. Previously, I worked for Natural Intelligence as Managing Editor on the SEO team, and Seibert Products GmbH as Content Marketing Manager.​

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I've lived in Chicago, Berlin, and now (again) in Israel. I'm an avid reader and self-taught artist. 

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Getting in touch with me is easy: sweetlanaportnaya@gmail.com 

Or, contact me on LinkedIn.